Traditional Matcha Whisk

The Way of Tea:

Hello and welcome to the Matcha Family!

I want to give you the bad news first! Matcha is not a wonder drug. Matcha is not a get slim overnight pill. It is not a magic trick and you will not be getting skinny from your couch.

Maintaining a healthy body weight is a process we keep working on and we keep optimizing every day. However, if you decide today that you want to lose weight and keep a healthy body, then Matcha can help you tremendously and boost your results. It will fuel your metabolism to burn more fat, it will strengthen your focus to keep going and at the same time it will reduce your stress level significantly and keep you calm and relaxed. And that are the good news!

When you start the Matcha diet, we will also be there to support you with all the things that you need. We give you a diet plan and we will push you with tips and tricks and the continuous motivation that you need to keep going.

If you stick to your plan and become part of our Matcha Family, you will succeed to get your dream body as many of us did before you. And more important, you will live a healthier and more balanced life!

The Three Pillars - Nutrition, Fitness & Mindset

The three pillars of Matcha Diet

Nutrition:

Nutrition is our fuel. We do not want to feed your Ferrari (your beautiful body) the bad fuel, because then you will not win the race. Your motor will not work properly and you will not be able to get high performance.

It is really the same with bad nutrition. Our first world diet is full of stuff that is not good for our body. We eat too much sugar and processed food. Our body lacks of essential molecules and minerals. Our servings are too big. We often feel tired after lunch and we gain too much weight. On the other hand, we keep hungry because we have insufficiencies and our body is in desperate need of healthy nutrition. 

The Matcha Diet will give you a balanced diet with everything that you need to stay skinny and feed your body with all essential minerals and molecules. You will have no lack of any micro nutrition like on a keto or low carb diet that gives you the perfect Yoyo-effect. Remember, a Yoyo is a dangerous tool. It can hit you in the face! With a balanced diet you will get sustainable results and prevent insufficiencies.

Matcha will help you to burn more calories and get slim faster. 

Nutrition - The fuel for our body

Fitness:

If you do not drive your Ferrari, then your motor will get blocked and finally it will not work when it needs to. We want to drive our Ferraris every now and then to keep it shaped and maintained.

You should do sports at least three times a week. If you are a beginner start small. If you are advanced, keep gaining. We will give you valuable tips and tricks for your jogging and biking program. And Remember! It is not about going to Olympia … It is about keeping in motion continuously.

Matcha will help you staying active, and energized to stay fresh and willing to go out and give your best every day!

Fitness - Essential for maintaining a healthy body

Mindset:

If you have your perfect Ferrari full of high quality fuel you will not win the race of Le Mans. Why not? Because a race driver needs a suitable mindset that he trains and develops over the years. Only with that mindset he will be able to stay focused and take the risk to drive into that last curve just centimeters away from the sideline after 12 hours without any sleep. Only with that mindset he will be able to train hard every day to know that lap with his eyes closed.

It is the same with maintaining a healthy body. We need to change habits and this hurts a lot in the beginning. Matcha can help you to actively change your habits. We will show you how to do your short every day meditation, after drinking your tea. This may seem a little odd in the beginning, but you will understand that you do not change your body without changing your habits.

I ate a lot before I started with Matcha. I ate when I had stress and I ate in the evening because I was used to and finally trained to do so. Matcha helped me to reduce my stress level, but it also helped me to actively change my eating habits. I would quit the day with my Matcha meditation and afterwards I would not watch TV and have dinner but read a book and calm down. I broke my habit. In the beginning this hurt but we will give you some tricks like low calorie snacks that you can eat in case of emergency. And we will push you to keep going.

Matcha will give you the right mindset to change your habits and keep on going into the right direction.

 Mindset - Hardware is nothing without a good software.

Our Matcha Values - Focus, Balance & Persistence

Focus:

Have you ever seen a Japanese Tea ceremony? You really should do so. (Simply type in Tea ceremony on YouTube) When I first saw one I thought that looks really strange. When I saw it the second time I realized how much the “tea master” focused on little details and how aware he was about his process and each single step. This is really a precision job!

Do we want to you to become Tea masters? Absolutely not. A tea ceremony is about worshiping and showing respect to your guests and it is all about relationships.

We want you to respect and worship your own body. We want you to focus on the program. Stick to the rules. If you want to break the rules, take a step back look into the mirror and say to yourself: “I am going to break my rules”. Be aware of yourself, be aware of your body and be aware of your process.

When starting to meditate just for 10 minutes every day you will see that your focus will increase a lot over the weeks and you will be doing everything with a higher awareness and self-consciousness. 

Balance:

You should not eat "zero carbs". We do not want you to lose 3kg in one week. We want you to eat healthy and balanced, reduce your stress level and focus on your diet. We want you to do every day from now on.

If we have no balance in life, we will get off track. I tried a low carb diet myself. It worked great! I lost about 10 pounds in several weeks and I was so happy! And after that I gained 15 pounds. I had munchies all day long and my blood sugar level was down at rock bottom.

A sustainable diet is a balanced diet. A stable state of mind is a balanced state of mind. We will work on that together.

Persistence:

Before Ferrari won the famous race of Le Mans the first time he was working with motors for more than 40 years at his own company and at his father’s locksmith shop. 6 years after his first triumph in Le mans he won the race six times in a row, after optimizing his cars further. He was building the best motors worldwide at that time. He improved his cars for more than 20 years before he finally gained a state perfection.

This is what I mean when I speak of persistence. It is a life time job and it starts every day when you get out of bed.

When it comes to diet we work with the same patterns. We need to create the right habits that are good for us and we need to maintain them over a long time frame. We need to find and keep our healthy "every day-rituals".

It only makes sense if we keep going. We do not want to give you a Yoyo diet. We want you to change your habits and keep a sustainable diet for the rest of your life.

Matcha will help you in many ways. But remember: We can show you the jar, but you must be willing to fill it with water. Or in this case with healthy Matcha tea.

How is Matcha produced:

Matcha is won by a special cultivation and harvest technique from the tea plant Camellia sinensis. Unlike the cultivation of standard green tea, the tea plant is kept in the shades for up to 20 days before harvest, which boosts the production of Alpha-Theanine and Chlorophyll. After harvest the leaves are laid out flat to dry and afterwards deveined, destemmed and stone ground. The grinding process is very slow to prevent heat and oxidation of the tea which would destroy the aroma.

Matcha - A noble powder

There are different grades to Matcha:

Ceremonial grade: Highest quality Matcha, allowed for the Japanese tea ceremonies. Handpicked and selected quality ground almost always by granite stone mills to very fine particles in the range of 10 microns (100 particles have the thickness of a human hair). The aroma is superior and feasible for the thick “Koicha” (3.75g per 75ml water) as it is used in the Japanese tea ceremony.

Premium grade: High quality Matcha feasible for daily consumption. Selected quality from young tea leaves. Tastes well in the thinner “Usucha” (1.75g per 75ml water) but may sometimes taste grassy and bitter in the thicker Koicha.

Culinary grade: Average quality Matcha. Suitable for cooking. It may sometimes taste bitter in Usucha and is not feasible for Koicha.

There is a huge difference in the effect on human health from the different qualities. The concentrations of the essential chemicals Alpha-Theanine, Epigallocatechin gallate and caffeine will vary significantly in the different qualities. You should always buy high quality ceremonial grade to get the best effect on health and weight loss. Our company has a strict supply sourcing process and only buys organic ceremonial grade Matcha at high quality suppliers from Japan.

Health benefits of Matcha:

But why is Matcha so beneficial?

Well, it has several health benefits as was shown in different studies that were carried out. The biggest health benefits of Matcha are that it can help you to reduce weight, it reduces stress and helps you to be more focused and in has a high amount of antioxidants.

Matcha can help you in several ways to get a slim and healthy body, on a physiochemical level, but also on a psychological level.

Many companies out there tell you for example about their detox diets and give you absolutely no prove of effectivity and no fact check. In our opinion this is misguiding and bad conduct. By the way, there is absolutely no scientific prove for detox diets. It is a fairy tale without any prove. We do not work this way and we want to give you all fact checks and scientific prove. At the bottom of this page you will find a selection of serious scientific studies from several universities that prove the effects of Matcha that we are going to talk about in this chapter. Feel free to go through them as they are very interesting.

Weight loss assistance:

There were a lot of studies carried out on the weight loss function of Matcha. A very good collection of these studies which gave them a fact check at the same time can be found in the article “Effects of green tea on weight loss and weight maintenance. A meta-analysis” published in the International journal of obesity in 2005. The study concluded, that green tea in general has a positive effect on weight loss due to its Catechin-caffeine mix. The metabolism is enhanced by these molecules and burns more fat.

Please, understand that you will not get skinny if you drink Matcha and eat a 3.000 Kilocalories a day. That simply does not work. We need to combine the consumption of Matcha with a balanced diet and fitness. We will take care of a moderate calorie deficit by eating small and doing some sports. Then Matcha will help you to boost your results by burning your fat at a faster rate and enhancing your metabolism. 

Antioxidants as health booster:

Epigallocatechin gallate (EGCG) is the major catechin found in green tea. Besides its weight loss support function together with the caffeine it acts as an antioxidant in the human body and catches free radicals. Free radicals can seriously damage human body cells, which can lead to different diseases in the long turn and is also enhancing the body aging. By catching the free radicals, the consumption of Matcha leads to a broad set of potential benefits. It can help preventing cardiovascular diseases and increase your heart health. It can have a positive effect on your blood sugar level and help to prevent diabetes. Some studies even found that it might have a positive effect on preventing several types of cancer.

It needs to be mentioned here that Matcha has a significantly higher amount of antioxidants than any other tea. The EGCG level is about 3 times higher than in any high quality green tea and even up to 130 times higher than in average quality green tea, as you would get it at a big coffee store. That gives Matcha an ORAC-value (Oxygen Radical Absorbance Capacity) of about 1400 and makes it one of the top superfoods when it comes to antioxidant function. Blueberries are often said to have one of the highest antioxidants levels. That one of Matcha is more than 10 times higher ...

Matcha contains 10 times more antioxidants than blueberries

Reduction of stress and increased focus:

The Alpha-Theanine in Matcha calms your body down and has a relaxing effect. This has two benefits. First it covers the effect of the caffeine in Matcha, which means you will not get as exited or nervous like after drinking too much coffee. Matcha gives you a state of “relaxed alertness”. On the one hand you are more focused but on the other hand you are also calm and relaxed. Because of this characteristic the Japanese Zen-monks loved to drink it before their very long meditations to keep their focus. Matcha keeps you focused onto your plan to keep going with your sports program or diet plan. It helped me a lot to be more persistent with my diet.

The second effect is that Matcha will simply reduce your stress level. I was a stress eater, so this fact was a huge deal for me! When there was a lot to do with my projects in the chemical company that I have been working for I would come home in the evening and have a huge dinner to get my stress level down and to “reward” myself for the hard day. Matcha, combined with short meditations helped me a lot to keep my stress on a sustainable level and improved my self-management.

You will get this effect after some days to weeks when you drink Matcha every day and leave away the coffee. You will be calmer and much more focused. You will also prevent the ups and downs that you have with coffee. (tiredness, light nausea in the morning etc.) There is absolutely no physical or psychological addiction-effect with Matcha unlike with coffee.

I can promise Matcha will make a huge difference to your whole lifestyle! 

L-Theanine - A natural relaxant. 

Further scientific literature on the health benefits of Matcha:

[1] Effects of green tea on weight loss and weight maintenance. A meta-analysis; R. Hursel, et al.; 2005

[2] Antioxidant Properties and Nutritional Composition of Matcha Green Tea; K. Jakubczyk et al.; 2020

[3] Stress-Reducing Function of Matcha Green Tea in Animal Experiments and Clinical Trials; K. Unno et al.; 2018

[4] Effects of matcha extract on simple and complex reaction time; M. Škopek, J. Loun; 2018